When discussing sustainable fashion, it inevitably revolves around clothing. Clothing is the largest contributor to environmental waste. Almost all clothing uses plastic materials, where microplastic fibers are absorbed into water and trigger environmental pollution.
What Sustainable Fashion Brands Embrace Environmentally Friendly Concepts?
Fashion is an integral part of human life. The increasing demand for fashion has proven to have adverse effects on the environment. Therefore, significant lifestyle changes are needed to reduce these impacts by prioritizing eco-friendly and sustainable fashion.
With the rising demand for fashion, there are now brands that cater to sustainable lifestyles with environmentally friendly modes. The designs created can also be contemporary fashion styles while still maintaining environmental consciousness.
Here are some sustainable fashion brands that embrace environmentally friendly concepts:
1. Sejauh Mata Memandang
Sejauh Mata Memandang is a fashion brand created by Chitra Subiyakto, committed to creating environmentally friendly fashion. This commitment is based on the fact that fashion contributes the most to pollution on Earth.
Through the Sejauh Mata Memandang brand, the owner aims to show love for Indonesia and the Earth by being more responsible for the environment through their design creations. Additionally, this fashion brand empowers communities to package clothes that support sustainable living concepts.
2. Wilsem Willim
In collaboration with Lezing, Wilsem William launched environmentally friendly products made from biodegradable materials such as paper pulp, with an environmentally friendly production process in creating fashion trends. One of their successful sustainable fashion collections is the spring-summer 2020 collection titled ‘Anatomy’.
In this collection, Wilsem William explores contemporary silhouettes and cuts that remain tailored. Almost all of the collection’s dresses, shirts, blazers, and skirts feature black and white colors. Therefore, collections from this sustainable fashion concept are suitable for those who like earth tones or monochrome.
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3. Lanivatti
Lanivatti is a local fashion brand created by photographer Nicoline Patricia. In collaboration with Tencel, Nicoline Patricia successfully launched the latest fashion collection titled “Beyond Borders”.
Through the Beyond Borders collection, Lanivatti selects fashion products made from cellulose fiber materials that consider body temperature, making them suitable for both summer and winter seasons. This collection is undoubtedly suitable as a sustainable concept because clothes can be used in two seasons simultaneously.
4. Rapahaus
Rapahaus collaborates with craftsmen in small villages to preserve Indonesian textiles and prevent them from losing their identity. Considering that many textile processes are now done using machines rather than traditional methods, they are far from sustainable concepts.
Through the fashion trends they create, Rapahaus combines traditional leisure wear designs with handmade concepts using natural materials that do not harm the environment.
5. Cottonink
Cottonink is a fashion brand that keeps up with launching new innovative clothing to support sustainable living concepts. The collection they launched is sustainable fashion titled Pastel Whimsical.
The launch of this collection invites the public to choose fashion not only as a lifestyle but also to embrace sustainable concepts.
It’s not just the above five fashion brands that can be used to reduce environmental impact. There are many brands you can choose from with trendy model concepts.
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Implementing Sustainable Fashion
In implementing sustainable fashion, the steps that can be taken are:
- Care for Clothes: Taking care of existing clothes is a basic yet essential step in reducing the negative impact of fashion on the environment. This is necessary to ensure clothes have a long lifespan and promote sustainable living choices.
- Invest in Good Quality Clothes: Good quality clothes here do not necessarily mean expensive clothes but are evaluated based on the durability of the materials used and the quality of the stitching, which should not easily come apart. Additionally, comfort when worn should also be considered.
- Buying Clothes Is the Last Resort: Applying the principle of buying clothes as a last resort proves effective in leading a sustainable life, especially when the desire to buy new clothes naturally arises. Therefore, to counteract this, you can use methods such as borrowing, renting, buying second-hand, and exchanging clothes.
- Prioritize Natural Fabrics: When choosing clothing materials, it is best to prioritize linen and cotton fabrics. This is closely related to washing clothes. Linen and cotton fabrics do not release microfibers that can cause environmental pollution.
By consistently following sustainable fashion trends and implementations, it will reduce the negative impact on the environment. Therefore, following lifestyle trends will not disrupt environmental safety.